Search Engine Optimization is the process by which a website is created or developed to improve its chances of appearing on the first page of any search engine’s search results. In general, this involves creating websites that are optimized around popular keywords. It is a major component of website marketing, which involves both Search Engine Optimization (SEO) and web design & development. For those who are unfamiliar with SEO, let’s take a look at how SEO Consultants can help.
Search Engine Optimization refers to the various procedures and practices that involve improving a website’s ranking in search engines like Google and Yahoo. Basically, SEO Consultants will help you gain a better sense of where you currently are, where you want to go, and how will you get there. Every site is unique, so every SEO strategy is also unique. To assist in creating a strategy for driving more search engine traffic and eventually achieving top rankings, SEO Consultants will conduct in depth keyword research to identify what keywords would best serve the purpose.
Keyword research is essential for search engine optimization, because search engines constantly update their algorithms, which determine which keywords and keyword phrases are the most useful for a given search query. If a certain set of keywords is effective for one keyword query, it may not be as effective for a different query. This is why SEO Consultants employs the use of both quantitative and qualitative statistical analysis in order to identify trends and identify new keywords that would likely prove useful for the websites’ ranking and page ranking. The use of both quantitative and qualitative statistical tools and methods is known as quantitative SEO.
In order for Search Engine Optimization to be successful, it must also include Social Media in its toolbox.
As more Internet marketers are using social media in their marketing campaigns, SEO should incorporate social media into search engine optimization. SEO Consultants can use Google’s Webmaster Tools application to monitor social media and determine which social media outlets include in their strategy. Also, the incorporation of video and bookmarking into a website strategy can increase site traffic and help optimize search engine results.
Web content can often be written and published online with no real intent behind the text. In reality, search engines often categorize information, which is based upon its intent and relevance, in highly specific ways. For example, a product review might be categorized as “product reviews,” whereas a news release could be categorized as “press releases,” “news,” or “tips.” Having the proper target classification can help a web marketing strategy is more successful.
Web pages can also be optimized with a good keyword research tool and keyword analysis.
Using the right keywords is an important part of any search engine optimization strategy and should never be overlooked. The meta-tags, which provide metadata about the page such as the title, description, and keywords, should also be chosen well to increase the site’s chances of appearing in organic searches. Meta tags can be found in the root directory of a site or in an HTML editor. Many SEO Consultants offers free keyword tools.
When a web designer creates a website, he or she usually has some idea of how the site will rank within the search engines. However, web design professionals must incorporate keywords into the design in order to attract visitors to the site. A good way to approach this is to think of keywords as the “name” of the page. Web design professionals can create title tags, which are invisible text tags on the web page, which will give visitors an idea of what the page is about and its purpose.
- Web designers need to remember that while meta-descriptions and title tags may be important for search engine optimization, meta keywords are of even more importance to increase rankings.
- Web pages should contain relevant keywords, as much as possible, to increase rankings.
- It’s best to use meta keywords in every Meta tag that you place on a web page.
- In addition, by using a variety of keywords on each page of the site, your web design professionals will increase the chances of visitors finding the information that they are looking for and will help the page rank higher in search engines.